In 2017, Event Garde Founder and CEO, Aaron Wolowiec, established the Facebook community Healthy by Association (HBA) for people in the stress-riddled association and hospitality industries to connect around a shared lifestyle, commiserate over the frustrating obstacles it presents when trying to embrace self-care, and ultimately, inspire each other to not only set the bar high and invest in their health, but to actually enjoy the journey along the way.

The tenets of Healthy by Association are simple:

  • Everyone’s definition of healthy is different. One size does not fit all. Whether focused on food and caloric intake, workouts and pounds lifted or something different altogether, we just can’t compare ourselves with others. We each have unique aspirations and limitations.
  • A support network is key to maintaining a healthy lifestyle. On the days you’d rather stay in bed than hit the pavement or make the trek to the gym, it’s incredibly motivating to have the support and encouragement of others who can empathize with you.
  • You can’t show up for others if you don’t first show up for yourself. It’s the reason your flight attendant urges you to put your Oxygen mask on before assisting others. Put another way, you can’t successfully help your members or learners if you’re not well rested, well fed and hydrated, and in good health.
  • It’s both okay and encouraged to brag about your accomplishments. First, you should take credit for setting and achieving your goals – that’s an accomplishment unto itself. But, more importantly, others will find your achievements incredibly energizing for their own journeys.
  • This journey may not be easy but it’s worth it. It’s true that nothing worth having comes easy. And that’s okay because we’re stronger than we give ourselves credit for. It takes determination, commitment and intention to become and remain healthy. Hence our HBA tagline: Powered by intention.